How to show empathy through digital health apps

Empathetic app design encourages patients to stick to a treatment plan, empowers them to participate in their own care and improves their health.

This app for overactive bladder encourages patients for participating in their treatment. [Image courtesy of TXI]

Rex Chekal, TXI

Adoption of digital health tech has exploded during the pandemic, but the story is different for digital health apps.

Just 18 percent of patients used a digital health app in 2021, a major drop from previous years. One reason for lagging adoption? A lack of empathy in design.

Using a digital health app can be a highly personal experience, and patients want an app that makes them feel cared for.

With an empathy-first approach to app development, digital health leaders can boost app adoption, which helps patients adhere to treatment protocols and leads to better health outcomes.

Listen to your users

Many digital he…

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Patients and physicians: How to boost adoption in digital health

Theragen’s ActaStim delivers FDA-approved lumbar spine fusion therapy with the help of an app for patient engagement. [Photo courtesy of Theragen]

Digital health firms can empower the best possible medical care by recognizing the common objectives of patients and physicians.

By Rex Chekal, TXI

To drive adoption, digital health application design requires consideration of two distinct user groups: patients and the physicians who serve them.

Physicians need to know why a specific solution is the correct tool to unlock improved patient outcomes, and patients must understand its function so they’ll commit to using it.

Today, I’ll explain how designing for both the patient and physician can help boost adoption rates, contribute to better health outcomes, and cut global healthcare costs by up to $3 trillion by 2030, according to a McKinsey Global Institute estimate.

Start with the “patient…
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