“We bring the pharmacy to you.”
That’s a recent advertising slogan from online shopping behemoth Amazon (NSDQ:AMZN), which unveiled its plan to deliver prescriptions in November.
One of the key selling points of its service is prescription savings. The company promises that Amazon Prime members who pay without insurance can save anywhere from 80% of generics and 40% off brand name medications.
The company could ultimately influence pricing dynamics throughout the industry, but it could be some time before the company makes its presence felt. “Amazon is at the very early stage of offering prescription drugs, and they are a long way off from having pricing power with Big Pharma,” said Avenue7Media CEO and e-commerce expert Jason Boyce.
By selling common drugs at low prices, the company could put indirect pricing pressure on pharmaceutical manufacturers while al…