On Jan. 29, ReWalk Robotics announced a rebrand to “Lifeward.” The rebrand had, in many ways, been in the works for about six months.
Really, though, Lifeward CEO Larry Jasinski started formulating this plan a few years ago. All it needed was a few key ingredients to propel the physical rehabilitation and recovery company forward.
ReWalk’s offerings include the ReWalk Personal Exoskeleton, ReStore Exo-Suit and MyoCycle FES systems. The exoskeleton is the company’s robotic offering to enable mobility and wellness in rehabilitation and daily life for individuals with neurological conditions.
Jasinski said the company took an aggressive approach to funding during the early stages of the COVID-19 pandemic. In February 2020, it raised $7 million, followed by $9 million in July 2020. The company then added a sizeable $40 million sum to its coffers in February 2021.
Another ingredient was M&A. Jasinski has more plans for strat…