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The pharmaceutical industry’s reputation has slid over the past year, according to recent research from reputation data specialist RepTrak (Boston). This year, the sector had a reputation score of 71.3, placing it below the tobacco and transportation sectors but ahead of the retail and consumer services industries.
“With opinions conflicting on the COVID-19 vaccine, and the government’s role in mandating it, this YoY decrease shows that history-changing vaccines were not enough to distract from Pharma’s original sins,” the 2022 Global RepTrak 100 report explained.
Last year, however, the pharma industry had the most significant year-over-year reputational improvement of any sector, according to RepTrak’s 2021 reputational ranking.
The Harris Poll found a similar trend in February, when it found that 47% of people had a positive view o…