To mark World Diabetes Day and National Diabetes Month in the U.S., Medtronic (NYSE:MDT) is bringing back its “Blue Balloon Challenge.”
Introduced in 2021, the movement encourages people with diabetes to help drive awareness and understanding of the chronic condition. The company instructs people to take a video or photo while bouncing a blue balloon in the air with the hashtag #BlueBalloonChallenge. Notable advocates including actress Jennifer Stone and former NFL player Kyle Rudolph took part.
For every #BlueBalloonChallenge post on social media, Medtronic will donate $5 to Life for a Child organization. Life for a Child partners with diabetes centers across 44 countries, including Tanzania, Mexico, and India to help young people with diabetes who have no other care available.
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