Every November, the diabetes community comes together to recognize both National Diabetes Month in the U.S. and World Diabetes Day.
World Diabetes Day falls on today, Nov. 14, to mark the birthday of Sir Frederick Banting. Banting discovered the insulin hormone along with Charles Herbert Best in 1922.
In an effort to drive awareness and understanding of the chronic condition, a number of medtech companies in the diabetes space undertake efforts each year to celebrate and draw attention to the day and month recognizing the community. We compiled lists in 2021 and 2022 to share some of the initiatives brought forward by these companies.
On World Diabetes Day in 2023, here is what medtech’s diabetes community is doing:
Abbott
Abbott (NYSE:ABT) launched its new “Countdown at a Crossroads” initiative to mark National Diabetes Awareness Month.
The initiative features an animated installation promoting diabetes awareness at the Oculus Center in New York City. This installation features the faces and stories of people impacted by diabetes. Among them is comedian and talk show host Sherri Shepherd.
Shepherd, a diabetes advocate, uses Abbott’s FreeStyle Libre continuous glucose monitor (CGM) to manage her condition.
“Using a FreeStyle Libre sensor to monitor my glucose levels has helped me get a better grasp on my Type 2 diabetes and ultimately improve my quality of living,” Shepherd said. “Many people living with diabetes aren’t aware of this incredible life-changing technology and Abbott’s efforts to make it accessible. The goal of ‘Countdown at a Crossroads’ is to change that – and I am energized to help by fostering awareness.”
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