Abbott (NYSE:ABT) announced today that it launched its new “Countdown at a Crossroads” initiative for National Diabetes Awareness Month.
The initiative sees Abbott take over the Oculus Center in New York City with an animated installation promoting diabetes awareness. This installation features the faces and stories of people impacted by diabetes, including comedian and talk show host Sherri Shepherd.
Shepherd, a diabetes advocate, uses Abbott’s FreeStyle Libre continuous glucose monitor (CGM) to manage her condition.
“Using a FreeStyle Libre sensor to monitor my glucose levels has helped me get a better grasp on my Type 2 diabetes and ultimately improve my quality of living,” said Shepherd. “Many people living with diabetes aren’t aware of this incredible life-changing technology and Abbott’s efforts to make it accessible. The goal of ‘Countdown at a Crossroads’ is to change that – and I am energized to help by fostering awareness.”
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