Elizabeth Coleon chief marketing officer WithingsWithings this week announced that it has appointed Elizabeth Coleon as chief marketing officer.

Coleon will lead the Issy-les-Moulineaux, France-based connected health company’s marketing team to grow its consumer devices and health solutions divisions. Withings makes a number of connected health devices such as blood pressure monitors, smartwatches and sleep trackers.

“The last few years have only confirmed the growing need on the part of society to take back control of their health! The challenge of the next few years is to make people aware of the extent to which connected health objects allow the creation of a medical service that benefits each individual and humanity. With her international and service experience, Elizabeth will enable Withings to better communicate the power of a service driven by innovative, contextual and accurate data,” CEO Mathieu Letombe said in a news release.

Prior to joining the company, Coleon was the marketing director and chief revenue officer at Qonto and was the director of commercial growth at PayPal. She has also held varying leadership roles at Goldman Sachs and Paul Capital Partners.

“After working for inspiring service management companies, I am thrilled to join Withings. The healthcare industry is accelerating and being radically transformed by data from connected devices. By developing an ecosystem of services at the center of our users’ needs, we are accelerating our mission to create the ultimate home health experience that helps prevent certain diseases,” Coleon said.