Sam Glassenberg, Level Ex
Over the past three decades, a growing cohort of economists, psychologists, and designers have been successfully distilling the optimal neurochemical recipe for accelerating product adoption and driving skill development. They’ve been honing this approach by rapidly testing it on more than three billion consumers.
Their discipline is video game design. Through its evolution, they’ve successfully scaled the video games industry from a niche medium to an entertainment juggernaut.…