The neuroscience of play: What medical device companies can learn from video games

Level Ex’s Virtual Technique Guide for Brainlab’s ExacTrac Dynamic Deep Inspiration Breath Hold helps train physicians on advanced radiation therapy technology, which delivers high-precision treatments while sparing critical organs. [Image courtesy of Level Ex]

Device makers can accelerate the development of new skills and treatments for physicians by harnessing the power of video games.

Sam Glassenberg, Level Ex

Over the past three decades, a growing cohort of economists, psychologists, and designers have been successfully distilling the optimal neurochemical recipe for accelerating product adoption and driving skill development. They’ve been honing this approach by rapidly testing it on more than three billion consumers.

Their discipline is video game design. Through its evolution, they’ve successfully scaled the video games industry from a niche medium to an entertainment juggernaut. Read more

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