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Biopharma companies are grasping the key role an integrated product development strategy can play in the drug development process. A recent industry survey found growing uptake of this multidisciplinary approach to improving efficiency and reducing costs and timelines, though the barriers to successful implementation were similar across the board.The potential savings a strong integrated product development (IPD) strategy can provide biopharma companies cannot be underestimated, but the most significant challenge to its success requires a dramatic shift in culture.
One industry analysis found that IPD, when coupled with innovative research and development, had the ability to cut 500 days from a drug development cycle and 25% off the bottom line.
It’s a message being heard by a growing nu…