How pharma professionals can engage physicians for optimal outcomes

[Image by Yerson Retamal from Pixabay]

It’s no secret that the pharma industry is evolving at a rapid pace, with technological advances and new pharmacy options impacting consumer preference every day. And with the industry expected to grow swiftly in the coming years, pharmaceutical companies will need to progress along with that growth to engage key audiences.

Big industry players know this is true, with major firms increasing their budget for marketing more so than for research and development initiatives — highlighting the importance these companies place on communicating their work to the general public. But what is the most strategic way pharma companies can spend these dollars? The answer lies in a surprising place: leveraging physician insights and influence to create authority and stand out in a crowded marketplace.

Emergence of the digital physician

Reverberations from the COVID-19 pandemi…

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Introducing ‘BYOP’ clinical trials

Image courtesy of Pixabay.

The term BYOD — “bring your own device” — become common in tech circles in about 2009. Now with primary care doctors playing a growing role in clinical trials, the provider of decentralized clinical research software Curebase (San Francisco) aims to popularize the concept of “BYOP” — “bring your own physician.” That is, the company is working to connect patients with local physicians to collect real-world data and execute trials.

In any event, decentralized and hybrid clinical trials continue to gain ground as the pandemic persists. The trend is elevating the role of community-based clinical trials in areas such as oncology.

Additionally, physicians are playing a growing role in spurring clinical trial recruitment, according to a recent survey from Informa Pharma Intelligence and Rare Patient Voice. Almost half (48%) of patients taking par…

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