[Mark/Adobe Stock]
Embracing change management in pharmaceutical sales has become an essential competency for sales leaders. As a sales performance consultant who has worked with pharmaceutical and life sciences companies for over two decades, I’ve seen firsthand how the pace and frequency of change within pharma organizations has rapidly accelerated, making adaptation a constant requirement. Pharmaceutical sales reps now operate in an environment of perpetual fluctuation, with frequent concurrent changes across products, regulations, technologies, processes, and competition. They’re looking to their sales leaders to help them through the confusion and complexity so they can perform at the levels they are being held accountable for. Change management: An essential competency for sales leadersThe ongoing reality of constant change within the pharma industry means sales leaders can no longer view change man…