By Tim McLeroy, Executive Director of Marketing and Patient Services, Noble International
At Noble, the patient journey drives everything we do. Our patient-centered approach pushes us to fully understand and characterize patient needs, providing data and experiences that help us ease the burden and anxiety of self-administered treatments.
While drug delivery devices are well designed to address a general patient population, too often challenges and anxieties that patients experience negatively impact their compliance and adherence to prescribed regimens. The capabilities of users are a cornucopia of aging and/or disease factors that can lead to tremor, diminished hand strength, dexterity & haptic feedback, challenged vision, and compromised cognitive processing. A patient-centered strategy takes all these factors into account to deliver device design & training solutions with effective user experiences.
If patients are to become and rema…