Localizing next-generation sequencing testing for cancer patients

Output from a DNA sequencer. [Image courtesy of National Human Genome Research Institute]

The concept of “locality” differentiates a business or company and conveys its value. Phrases like “shop local,” “locally sourced” or “local place” demonstrate the importance of something that doesn’t require significant time, travel or expense, offers convenience and is trustworthy. Locality breeds familiarity and comfort, particularly in healthcare, where it can heavily influence decisions. Patients trust local physicians. Those physicians have faith in local laboratories where they conduct tests and send samples for analysis. The ability to say something is “local” is important in healthcare decisions because time and resources are minimized when consultations, procedures, and tests are done in familiar venues, in close proximity to patients.

For people battling cancer, the concept of locality is essential. Local oncolog…

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