Abbott and Blood Centers of America tap mixed reality to boost donations

A blood donor wearing a Microsoft Hololens 2 headset for a mixed reality experience while giving. [Photo courtesy of Abbott]

Mixed reality technology will aim to ease and entertain blood donors while they’re in the chair under a pilot program from Abbott and Blood Centers of America.

Blood donors wearing mixed reality (a combination of virtual reality and augmented reality) headsets will find themselves in “a whimsical garden while listening to soothing music, planting seeds that grow into colorful trees and flowers,” Abbott said in a news release.

It’s an effort to improve the blood donation process and attract new donors, particularly younger people, to bolster the nation’s blood supply.

“Not only is it an immersive and unique use of mixed reality controlled completely through eye tracking, it’s a high-tech and creative way to improve the donation experience a…

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Could mixed reality boost blood donations?

A blood donor wearing a Microsoft HoloLens 2 headset for a mixed reality experience while giving. [Photo courtesy of Abbott]

Mixed reality technology will aim to ease and entertain blood donors while they’re in the chair under a pilot program from Abbott and Blood Centers of America.

Blood donors will wear mixed reality (a combination of virtual reality and augmented reality) headsets. They will find themselves in “a whimsical garden while listening to soothing music, planting seeds that grow into colorful trees and flowers,” Abbott said in a news release.

It’s an effort to improve the blood donation process and attract new donors, particularly younger people. The goal is to bolster the nation’s blood supply.

“Not only is it an immersive and unique use of mixed reality controlled completely through eye tracking, it’s a high-tech and creative way to improve the d…

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FDA clears mixed reality surgical planning tool from apoQlar

A surgeon uses mixed reality to visualize 3D holograms. [Image courtesy of apoQlar]apoQlar announced today that it received FDA 510(k) clearance for its VSI HoloMedicine mixed reality software for surgeons.

Hamburg, Germany-based apoQlar designed VSI HoloMedicine to enable surgeons to plan complex procedures with 3D holographic technology.

According to a news release, FDA clearance makes the U.S. the 30th country to clear the apoQlar technology. The company intends to distribute in the U.S. through its Miami, Florida-based subsidiary. It expects commercial availability in the second quarter of 2023.

Following the clearance, apoQlar said it intends to raise a Series A funding round. It marks the medical metaverse company’s first-ever fundraising campaign as it looks to scale VSI HoloMedicine.

“With mixed reality, we are no longer bound to physical objects in a physical world,” said apoQlar co-founder and CEO Sirko Pelzl. “We ca…

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Mayo Clinic performs first shoulder arthroplasty with Wright Medical mixed reality tech

Blueprint mixed reality technology [Image courtesy of Wright Medical]

Wright Medical (NSDQ:WMGI) today announced the first shoulder arthroplasty procedure performed using its Blueprint mixed reality technology.

Dr. Joaquin Sanchez-Sotelo performed the procedure at Mayo Clinic’s Rochester, Minn. campus, with the Blueprint software providing a 3-D holographic view of the pre-operative plan.

“This procedure is an important milestone for shoulder arthroplasty and marks a major step in the evolution of Blueprint mixed reality technology in shoulder surgery,” said Wright Medical CEO Robert Palmisano. “For the first time in shoulder arthroplasty, surgeons will be able to interact with their 3-D pre-op plan in real-time to more precisely tailor shoulder joint replacement procedures to the unique needs and anatomy of their patients.”

“By integrating other solutions in the futur…

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