FDA taking hands-off approach in enforcing medication promotion on TikTok

Social media has become the new wild west for questionable prescription drug marketing. According to an investigation by Bloomberg Law, TikTok has emerged as a hotbed for inappropriate and potentially dangerous promotion of medications from self-dubbed influencers without any medical expertise.

Drugs featured prominently include Novo Nordisk’s bestselling GLP-1 drug Ozempic and Pfizer’s migraine medication Nurtec ODT. Promotion of the drugs often omit mentions of possible risks or side effects. Influencers on TikTok have also promoted medications such as Ozempic solely for dramatic weight loss purposes.

One young TikTok user promoting Wegovy demonstrates on the platform how she injects the medication and advises her nearly 20,000 followers on how to get started on the drug

Some influencers on the platform have ties  to pharmaceutical companies.

Other TikTok videos promote steroids, unproven supplements, and other medications to teenagers looking f…

Read more
  • 0