Royal Philips (NYSE:PHG) announced today that it is teaming up with Disney to test the effects of custom-made animation to create a relaxing atmosphere for patients.
Amsterdam-based Philips will collaborate with The Walt Disney Company EMEA to see how the animation, including specially-made Disney stories within Philips’ Ambient Experience, creates a relaxing atmosphere to improve both the patient and clinical experience during pediatric MRI procedures, according to a news release.
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