Hologic (NSDQ:HOLX) and the Women’s Tennis Association announced a partnership making Hologic the global title sponsor of the WTA Tour.
The multi-year alliance represents the largest global sponsorship in WTA history, as well as Hologic’s first worldwide sponsorship.
According to a news release, the partnership aims to achieve “significant progress through a shared vision of greater wellness and equality for women.” Both organizations will aim to champion women while modernizing their respective industries of healthcare and sports.
Hologic, among many offerings, develops preventive care solutions while aiming to reduce disparities in healthcare access and education and conducting research to help countries prioritize women’s health.
“Hologic and the WTA come together with a collective purpose as pioneering advocates for women,” Hologic Chairperson, President and CEO Steve MacMillan said in the release. “We are proud to stand with the WTA in its commitment to the highest integrity and values. Ultimately, our partnership allows us to jointly raise the profile of women even higher and to share the importance of early detection and treatment with women across the world.”
Hologic will be integrated into the WTA across all platforms, including net signage at tournaments and virtual advertising at events. The company also becomes the founding partner of Hologic WTA Labs, a WTA initiative focused on health innovation and research-based projects specific to female athletes. More joint activities will be announced in the coming months, Hologic and WTA said.
“From the start, we knew Hologic was the right partner,” WTA President Micky Lawler said. “As we embark on a new era of women breaking barriers and understanding how imperative our health is to reach our full potential, Hologic joins the WTA family at a pivotal time. Reflecting on the passion we both share for women’s equality around the world, I look forward to the meaningful change this partnership will spark for our athletes, sport, and fans.”