[Image courtesy of Avail Medsystems]
Much like a normal Starbucks-goer expects the coffee to taste a certain way at any location, Daniel Hawkins wants that type of experience in the operating room.
Hawkins is the CEO of Avail Medsystems, a company developing telemedicine equipment that can connect surgeons, interventional specialists and medical device sales reps. Hawkins and the team at Avail have created a set of purpose-built hardware and software that’s exactly the same in every location it’s installed.
With the uniformity across all locations, Avail designed its platform to ensure what Hawkins describes as a pure user experience akin to going to different franchises offering the same product and quality. The consistency of the Avail Medsystems system is one of the things that Hawkins thinks sets it apart in a surgical telemedicine space that boomed during the COVID-19 pandemic — and is here to stay.
“In order to collaborate in the operating rooms, the experience has to be the same every time,” Hawkins told MassDevice. “You need to be able to rely on it. Our customers are not only physicians and providers, they’re — very importantly — the medical device industry. The medical device industry needs to know that every time one of their clinical specialists, salespeople, management, internal marketing, engineers or senior leadership logs on to the Avail platform to speak to one of their customers, it’s exactly the same every time.
“We’ve built that technology and we’re building that network.”